Founded in 1997, Ying E Chi is a non-profit arts organisation that was established by a group of Hong Kong independent filmmakers. Our mission is to unite local independent filmmakers, as well as to distribute and to promote independent films. In 2011, branch in Macau was founded to strengthen the cooperation between independent filmmakers in the two cities.
Local film productions are dominated by commercial hegemony. Many of the mainstream productions are market oriented, lacking in reflection and critique on status quo. Thus, we emphasise independent spirit, in which creativity comes first, and are intended to discover productions with greater artistic and social value. Over the past few years, there are many constraints on independent production and distribution. We will keep exploring more channels for independent films to connect with general audience as we head towards our 20th anniversary.
Ying E Chi has been organising HKindieFF annually since 2008 (2008-2009 as Hong Kong Asian Independent Film Festival), in order to promote independent films of world cinema, and to provide alternative film selections for local audience.